In recent years there has been a significant increase in the number of web development solutions. Some of these can be used by people who possess minimal coding skills and knowledge to create professional-looking and performing websites in a relatively short period of time.
However, there are also millions of websites and webpages that suffer from poor coding or optimization, and this can lead to them ranking poorly on organic web searches. Put simply; there will always be a need for highly skilled and knowledgeable teams of coders and developers to ensure that websites function and perform to optimum levels.
In addition, some embedded objects or on-page functionality is commonly needed in professional websites for a range of businesses, and this will require a fairly in-depth knowledge of best coding practices. In this article, three top tips for effective website development will be discussed that suit a broad range of coding and general IT competencies.
To boost SEO
Creating high-quality webpages that adhere to search engine optimization (SEO) best practices is an art as well as a science. In simple terms, it can be as easy as producing high-quality content that is professionally researched, authoritative, and easy to read with distinct sections that flow naturally. However, advanced SEO practices will require the need to test page loading speeds to ensure that they function rapidly so that they do not dissuade potential clients from visiting the site.
In addition, the practice of cultivating backlinks needs to be achieved to allow improved page rankings from organic web searches. Some or all of this work can be undertaken by staff or individuals with a moderate level of coding and IT literacy. However, it may be beneficial to use the services of a dedicated internet marketing agency such as www.clickintelligence.com for prolonged marketing plans for websites that require regular backlinks to be generated and SEO practice to be class leading. Hiring an SEO agency to promote your website can help you achieve these goals more efficiently and effectively.
Test your pages and coding
If you have recently completed the coding for a web page or series of pages, it is of paramount importance to check that the code functions effectively. Coding errors can result in malfunctioning or slow loading pages that can have a detrimental impact on rankings and the perceived quality of the overall website. Thankfully, there is a wide range of testing applications that are available online, and these can help to streamline the testing process and quickly identify coding errors. Click here to see some of the best webpage testing apps that are available today.
A common error in creating webpages is to overlook the integration of metadata. Metadata is an effective way of providing search engines with an accurate description of what each page contains. In coding terms, it is quite simple to achieve and may simply be a case of inputting commands such as <meta name="description" content=" "> with a description of the page within the quotation marks. Accurate and descriptive metadata information plays a key role in allowing web pages to rank higher when these pages are crawled by bots. In short, it is easy to code metadata, even for novice developers, but it should not be overlooked if you want each page to rank as high as possible.