Your website is an integral part of your brand, and you can't afford to cut corners when building one. This is even more important if your website is a direct extension of your business. In this case, having a poorly made website will not only tarnish your brand, but it can directly affect your sales too. Building a business website doesn't have to be complicated, however, and sometimes, less is actually more. The most important part is avoiding major mistakes. Let's take a look at some of the mistakes you should avoid when developing a business website.
We're not saying that you shouldn't use a DIY web building platform or try to build a site with WordPress. But, if you do use one of those options, it has to be temporary. And if you can afford to hire someone reputable to build your website yourself, then it is a definite mistake.
The design part is not the toughest part of building a website. The toughest part is knowing what works and what doesn't. Testing should be an integral part of the web building process, and if you don't test multiple iterations of your site, you won't know which ones will get you the best result. This is something you can expect a real web development firm to do for you.
You also don’t want to make mistakes that will get you penalised by search engines. Whether it’s using outdated, heavy file formats or making mistakes with your keywords or meta descriptions, amateurs tend to make errors that will either get them deindexed or cause them to have less visibility on search engines. Have your site built by a good team and the SEO will be right from the beginning.
Another mistake people make is updating their site only a few times per year. Some people will even let their site remain unchanged for a few years before they make any major updates. This is a big error for so many reasons. First of all, SEO is an ongoing effort, and neglecting your site for too long is a sure-fire way to lose positions on search engines. Second, you’re leaving yourself open to all sorts of security breaches when you’re not updating, since hackers take advantage of vulnerabilities in outdated code.
This is why you should get your site audited and have routine maintenance performed at least monthly if you can. You could work with ALT, a reliable website maintenance company, to have this done for you. They can assess your needs and make sure that your code, plugins, and theme are fresh and that your site is aligned with recent SEO trends and best practices.
One thing you need to understand about web design is the importance of white space. White space helps people focus on what matters and can make a world of difference in how long people stay on your site and perform the actions you want them to take. So, if your designer comes back with a design that has a lot of white space, don't assume that it's bad and that you need to fill this space up with some background images, textures, banners, or animations.
These are only some of the mistakes you should steer clear of when building a website for your business. Do not build it yourself unless you have absolutely no choice and check what the major players in your niche are doing for inspiration.