Three Ways To Develop Your Digital Agency

ways to develop digital agency

Every digital agency has ambitions of growth. It’s why people get into business. Every business goal in existence is about moving forward, whether that be financially, sustainably or any other reason.

But that is far from easy, especially when it comes to jQuery and it can take years of toil to even put one foot forward. However, there are some more efficient ways than others in which to grow and expand your offering.

We take a look at the three methods that will help get you there that little bit quicker…

Outsource to experts

If you’re just a small team but have big ambitions, then outsourcing can often be both a short term and long term solution to ensuring you’re on the right path forward, whether you’re looking to expand on your jQuery expertise, or other more complex fields.

Hiring people in each area of expertise in-house can be costly, particularly if there’s not enough work currently for full-time work. This can certainly be the case when it comes to JavaScript with it taking years to master the art. It’s a similar story across other elements of  web design and website building too, which is why it’s one of the first things many agencies look to outsource. Agencies that use Duda and other website builders have found it significantly easier to develop their offering than trying to keep it in their own agency.

White labelling through outsourced companies allows you instantly to make use of real experts in the field, which can help enhance reputation and keep clients happy, compared to struggling along with it all as an agency.

Make the right hires

Of course, your agency will have to make hires too. And it’s important you hire the right people. Bad hires can really set an agency back and they can ultimately lead to a loss in clients.

You need to make hires that suit the ethos of the agency and buy into what you’re about. They need to fit in with the culture, and at the same time have the expertise to drive your business forward. In order to do that, you need to ensure:

  • Your culture is strong to start with and team bonding is a real part of that.
  • Offer competitive salaries - you aren’t going to make great hires if you can’t pay them well.
  • Offer flexibility, especially in this day and age.
  • Offer and highlight the pathways to advance through the business.

Of course, on top of that they also need to be experienced in their field. A good way around this is to set a number of different tasks for them to complete, while also consulting with other experts to ensure the work they have completed is to a high level.

Analyse your work and how to improve

Constant evaluation and analysis of your work is only going to help your agency thrive, whether that be in SEO, digital PR, PPC or design and development.

Invest in the right tools, and ensure you take a data-led approach to what you’re doing. If performance isn’t where you want it to be, consider why and don’t just continue doing the same thing. Use tools and take time to reassess strategies. Experiment with new ones and don’t apply a one size fits all approach.

There are multiple ways to do this. Some agencies and experts like to assess performance every month, while others produce quarterly reviews, which can then be readjusted for the next quarter. There’s no right or wrong answer, it’s more based upon what fits your agency best.

Again, this might come down to having the right hire in place, and the workload of the team members with the more analytical brains. Other agencies may analyse on a campaign by campaign, client by client approach, which again fits into that avoiding a one size fits all mentality.



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