One of the significant ways entrepreneurs grow their business is through advertising. Today, most companies have shifted from traditional modes of advertisement to modern advertising, which mainly involves visuals. You have probably seen signage displays in the city of most large companies which are globally recognized. Fortunately, graphic design offers a fair competing ground between small and large businesses.
Graphic design involves incorporating elements such as color, image, shape, texture, line, value, space, and form to communicate visually. While you can design independently, it is best to seek Brandripe graphic design services for the best results. The following are things to know if you are looking forward to working with a graphic designer.
Establish the goal of your visuals
It would be best if you had a clear outcome that you want from your design. An objective is essential to creating a successful project without straying from the original plan. Be as straightforward as possible about why you want a particular format. You can write down your objectives to avoid confusion as the expert creates your design.
Different goals or objectives require different outcomes. Being clear about what you want from the start will help you get the right final results. For example, a visual representation promoting your brand may differ from one advertising your products or services. Be clear and sure of what you want before taking any other step.
Include white space
White space, often known as negative space, creates balance when designing. Graphic designers can either use white space actively or passively. Active use of white space enables consumers to focus on the content and delimit two different elements. You may need to devote more resources to active white space whenever you deal with white space.
A designer will unconsciously use passive white space between letters and sentences. Passive white space facilitates readability for the consumers and makes the writings appear uncluttered and straightforward. Much congested writing is a turn-off for most people and is primarily not attractive.
Choose a color relevant to your brand
Color is an essential element in visual images since they create the mood and tone of the representation. For this reason, using the wrong color or inappropriately mixing hues can negatively affect your design. While choosing a color for your image, consider the ones you use for your brand. For example, if your brand color is blue, the same could also appear on your visual content.
However, if you have not built a brand, consider using a color representing your products. Green can be a good choice for a business selling health products. Color influences approximately 90% of purchase decisions for consumers, and for this reason, you should always make an informed choice.
Maintain font consistency
The font is a typeface's shape, size, and style and is equally important as color in graphic design. Ensure to use a friendly font that does not interfere with the readability of your message. The font you use should also complement your brand and the entire theme of your visuals. While there is no rule to the number of fonts you can use, two fonts should be enough.
It is best to use the same font used on your first design on any other graphic formats you may want to create later. Once your audience is used to a particular font, it is best to maintain the same for consistency. Consumers may find it difficult to remember your brand if you keep changing the font size and style.
Visual representations are everywhere, and your graphic design needs to be unique for you to stand out from the competition. Avoid using common concepts that everyone uses but aim for something original representing your brand. Besides being attractive, your design should also be meaningful to make the most out of it.
You can draw your inspiration from successful companies and try to understand their design concept. However, do not duplicate but try to be as original as possible. While at it, keep it simple, clean and aim to create lasting impressions whenever you interact with your customers.
Creating a design from scratch may be time-consuming and frustrating for most business owners. Fortunately, you can work with companies such as Brandripe who provide experienced graphic designers. Investing in graphic design is worthwhile since you get value for your money with time.